Our 2025 Goldman Sachs Family Office Investment Insights report, Adapting to the Terrain, examines how family offices are allocating capital, based on the insights of 245 family office decision-makers globally.
Key findings indicate that family offices are maintaining their overall strategic allocation, with a notable increase in public equities. Market dislocations, dispersion, and outperformance in public equities created an attractive opportunity set relative to private equity, which saw a still robust allocation, albeit decreased from 2023 to 2025. Yield-focused fixed income, private credit, and private real estate and infrastructure also saw modest increases in allocation.
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While cash balances have remained steady, 34% reported intentions to reduce their allocations to cash and cash equivalents over the next 12 months. This is in-line with their intention to deploy capital.
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